About

 
 

Who We Are

  • Bride wearing a basque waist fit and flare wedding dress with pleated tulle sleeves. The bridal look is completed with a floral embroidered veil.

    Mission

    The Frock Bridal offers gowns solely made by independent designers, which allows our gowns to be as unique as each and every one of the brides we serve.

  • Unique aline wedding dress with a romantic and elegant feel. The dress has a vneck, banded waist, ruffle skirt, pockets and a slit.

    Vision

    To provide a unique, stress-free experience for brides in the Midwest who are looking for gowns that fit their individualized style.

  • Delicate lace fit and flare bridal gown being worn by a bride on a horse. This wedding dress has a romantic, boho and rustic feel with a vneck, bow straps and a stunning train.

    Purpose

    We believe that shopping for a wedding dress is one of the most special moments in life, and everyone deserves a magical experience that they will never forget.

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Owner of The Frock Bridal House, Madison. Her main goal is to be a fun and welcoming presence in her Indiana bridal boutique.
 

Meet Madison

Hey friends, I’m Madison and I’m the founder and owner of The Frock Bridal House! Ever since I was a little girl I’ve had an OBSESSION with all things bridal, especially the gowns.  Flipping through bridal magazines and gazing at the window displays of our local dress shop with my Grammy was an afternoon well spent.  After years of daydreaming about my wedding day, in 2018, it was my turn to start the search for my perfect gown.  I found the experience somewhat stressful due to all the sales pressure and the gown selection was very repetitive. Eventually the perfect dress came along, but the whole experience left much to be desired – so I decided to change that! I have a business background, a passion for fashion, and a focus on sustainability. All of these interests collided as I’ve built The Frock. My goal is to help brides fall in love with their wedding day wardrobe and feel confident about the story behind it!